PRIVACY NOTICE
Last updated: 29 July 2026
1. Who we are
Myth & Love is operated by Crystal Todd, trading as Myth & Love, based in Luton, United Kingdom. Crystal Todd is the data controller responsible for the personal information described in this notice.
Email: hello@mythandlove.com
Website: mythandlove.com
2. Information we collect
When you contact Myth & Love through the website or by email, we may collect your name, email address, the contents of your message, reflection or enquiry, and any other information you choose to provide.
When you join the Myth & Love email list, we may collect your first name, email address, and a record of your consent and email preferences.
Please do not use the contact form to send medical or financial information, passwords, or other confidential or highly sensitive personal information.
The website and its hosting provider may also process limited technical information, such as your IP address, browser type, device information, referring page and basic server logs. This information is used to operate, protect and maintain the website.
3. How we use your information
We may use your information to respond to your enquiry or reflection, record your interest in the Pattern & Love Reflection Set, Companion Journal or Founding Circle, and provide information you have specifically requested.
We may also use limited information to manage and improve the website and services, protect the website from misuse, fraud or security threats, and comply with our legal or regulatory obligations.
Submitting the contact form does not automatically add you to the Myth & Love email list. If you separately choose to join the list, we may send you thoughtful reflections, questions and occasional updates. You can withdraw your consent at any time by using the unsubscribe link in an email or contacting hello@mythandlove.com.
4. Our lawful bases
We rely on legitimate interests when it is necessary to respond to general enquiries, understand interest in Myth & Love, operate and improve the website, and protect the website and business. Before relying on this basis, we consider whether our interests are outweighed by your rights and freedoms.
We rely on contract when you ask us to take steps before entering into an agreement, or when processing is necessary to provide a product, paid service or membership you have requested.
We rely on consent when you make a clear, separate choice to join the Myth & Love email list or ask us to use your information for another optional purpose. You can withdraw your consent at any time by using the unsubscribe link in an email or contacting hello@mythandlove.com.
We rely on legal obligation where we must keep, use or disclose information to comply with the law.
5. Who we share information with
We do not sell your personal information.
We may share limited personal information with trusted service providers where necessary to operate Myth & Love. These may include Hostinger, which provides our website hosting, contact form and business email, and professional advisers who help with legal, accounting, technical or administrative matters.
We may also disclose information to regulators, courts, law-enforcement bodies or other authorities where required by law.
We only share what is necessary. Anyone processing personal information on our behalf must use it only for the agreed purpose and keep it appropriately secure.
6. International transfers
Some service providers may process or store information outside the United Kingdom. Where this happens, we take reasonable steps to ensure that appropriate legal safeguards are in place, such as UK adequacy regulations or approved contractual protections.
7. How long we keep information
General enquiries and contact-form messages will usually be kept for no longer than 12 months after our last meaningful contact. Information may be retained for longer where it becomes part of a customer, contractual, safeguarding, complaints, accounting or legal record. In those circumstances, it will be kept only for as long as reasonably necessary or legally required. Information that is no longer needed will be securely deleted or anonymised.
8. Cookies and technical information
The website may use essential cookies and similar technologies that are necessary for it to function securely. We will ask for your consent before using any non-essential analytics or marketing cookies. You can also control cookies through your browser settings. Disabling essential cookies may affect how parts of the website work.
9. Social-media links
The website contains links to Myth & Love’s Facebook and Instagram pages. When you follow those links, Facebook or Instagram may collect information according to their own privacy policies. Myth & Love does not control how those platforms process your information.
10. Your data-protection rights
Depending on the circumstances, you may have the right to:
• Ask for a copy of the personal information we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to delete your information.
• Ask us to restrict how your information is used.
• Object to certain uses of your information.
• Receive information you provided in a portable format.
• Withdraw consent where processing is based on consent.
• Complain to the Information Commissioner’s Office.
We do not use personal information for solely automated decision-making or profiling.
To exercise your rights, email hello@mythandlove.com. We may need to confirm your identity before responding.
You can also complain to the Information Commissioner’s Office at:
https://ico.org.uk/make-a-complaint/
11. Security
We take reasonable organisational and technical steps to protect personal information from loss, misuse, unauthorised access or disclosure. However, no website, email service or internet transmission can be guaranteed to be completely secure.
12. Children
Myth & Love is intended for adults and is not directed at children under 18. We do not knowingly collect personal information from children through this website.
13. Changes to this notice
We may update this Privacy Notice as Myth & Love develops, including when new products, mailing-list features, payment services or membership services are introduced. The latest version will always appear on this page with the date it was last updated.
14. Contact us
For questions about this Privacy Notice or how your information is used,
contact:
Crystal Todd
Trading as Myth & Love
Email: hello@mythandlove.com